Our thriller fits into the subgenre of supernatural, and action. This is the same subgenre to a thriller film that I found called Sanctrum, which is an underwater thriller. I think the target audience for our thriller will be males, because of the two main characters being men they will be able to relate to the characters. Also women are usually more into the romantic films, instead of jumpy thrillers. The age range I think our thriller is aimed for is 15-24 year olds, due to the modern technology used and the technical aspects of the film.
When we did our questionaire before shooting our thriller we found that our taget audience wold be males and females over 18. This is because females under the age of 18 voted that Thriller was their least favourite genre of film, so this would not be an area we would like to target because the figures would not be successful. Many films for females under the age of 18 are chick-flicks, rom-coms, each of these have in the cast good looking males who would be teenage heartthrobs, romance and predictable storylines. All of which we have no included into our thriller because we know that this target adience would not enjoy our film as much as others. We wanted our thriller to be filled with heroes, gadgets and danger.
Other thrillers which have the same target audience as ours include Inception and The Bourne Supremacy. The Bourne Supremacy is an action thriller (hich is a diferent subgenre to ours), but it has the same target audience as us because of firstly, the characters - being a man who is similar to them who acts as a hero - this gives men power as they believe they could be just like him and how off to all of the ladies. Also because there are many gadgets in the film, which are something men like because it gives them something to do, and it makes a lot of men have things in common with other men. It is said that he who has the most toys wins. Men always want to have the best new gadget so that they can become the best at it then move on to the next gadget. Or they may watch these films because of the action scenes, which are fast - with cars (which men love) and this gets energy pumping through their bodies. These type of films paint men in good ways as it shows that they are put in dangerous positions yet they strieve to succeed. 
To absolutely confirm who are target audience are I did some additional research on IMDB to see the ratings for the Bourne Ultimatum were from male and females.
I found that a lot more men rated the film than females. 176,258 men compared to females which were 22,216, nearly a ratio of 9:1. This may be because there are more male users of IMDB, but the diefference is so large that this seems to confirm that the audience for this type of film is male-skewed.
The ratings from males and females were very close together so it shows that maybe it does appeal to both sexes. However because of the fact that it does seem to be rated slightly higher by younger audiences it helps to confirm that the target audience for our film probably is, as first suggested male aged 15-24.
No comments:
Post a Comment