The institution that I would choose for our thriller would be Vertigo Films. The reasons being is that Vertigo Films is a British film company, and with our thriller being set in Britain with British actors I think it would fit in well with this company. Vertigo Films is not a very big company therefore with the actors not being well-known it wouldn’t be such a big deal because they have many ‘new talent’ in their films. Vertigo distributes a lot of boy-ish films and I think that our thriller would fall into this category well. When thinking about institutions at first I thought maybe Lionsgate would be good, however our film isn’t for a mainstream audience as the market we are targeting is quite narrow and it is not facing universal problems, romance, comedy etc. Also because our cast are not well known actors I think this may be too bigger company to take our thriller onboard. ‘Outcast’ is a thriller distributed by Vertigo Films, it is supernatural film which is the same as our thriller therefore there are similarities in both of these films which shows that Vertigo Films may be the distributor for our film. Vertigo Films do low budget films, and this would be the same with our thriller as we would not have the money to splash out, this would also be a quality that Vertigo Films would like about our film is that it is going to be done on a low budget. The marketing Vertigo Films use include posters, trailers, adverts on social networking sites, playstations and more. This gives us a variety of different mediums. The target audience that Vertigo Films go for in some of their films are men, and this is the same target audience for ours so this would make it easy for them to distribute our film as they know how to make money for this particular audience which is the same as ours. Bronson is just one example of one of their films targetted towards men, although it is in a different sub genre the fact that the target audience is the same creates a comparison and similarity.
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