Sunday 24 June 2012

Analysis of the video 'Candy Shop' by 50 Cent


50 Cent walks around the house checking out a lot of the girls. He drives his sports car which looks very expensive and is red which show that it is a statement - this shows he wants to look flash also by him sitting on his car it shows its his pride and joy. 

The woman in the video are posing, and dancing. 50 Cent is throughout wearing a big t-shirt with a blingy massive necklace around his neck. He wears jeans to show he is casual (or trying to look it anyway). However later on in the song he just wears a vest and in some shots nothing. The woman are wearing very little. Lots of the womans skin is revealed, this is what men dream of seeing everyday. The way that they are walking around on show is all for the mens eyes and they are seen as almost objects – just flaunting about. 




There are more women in the video then men – showing how this is a fantasy of men to have loads of gorgeous women (to themselves). 50 Cent is walking around most of the time whilst the women either stand, pay attention to him or dance. By the man being the only one walking about and in the centre of the shots it shows he has power and the woman only walk to him if he wants them (so he has what he wants). All  of the women worship him as wherever he goes he is being stared at. 


The song is talking about sex. ‘The things we do (things we do), Are just between me and you’. It’s very much in detailed into talking about sex, there are no limits as it is full of sexual innuendo. It’s also about guys having whatever girls they want and as many as they like. This plays with the stereotype of male rappers only talking about sex in their songs. 50 Cent is a rapper and this song is rapped by him. This makes it quite conversational yet there is kind of a melody. The objects highlighted in this video are his flash car, the big mansion – which is filled with girls, and his bling that he wears showing his money. There are no brand names in this video although drink is refered to and a ‘candy shop’ sign is added at the end.  


There are many wide shots showing 50 Cent rapping to the camera with just him showing – this shows how he is saying it to us and the power over the girls that he has. When there are shots of guys there are always more girls than guys – this shows how this ratio of men vs. woman is what men really want. The mansion is styled to look quite haunted at first not to give away what is kept in there. This enforces the red coloured car and his wealth. It also shows that this is hidden away and from the outside it doesn’t look nice but on the inside it is a males dream. By there being no other cars in the car park it shows that it’s an exclusive place. There is a shot of his trainer hitting the floor as he gets out of the car – it is slow motioned and has a sound to it to show his importance. Also this emphasises his clean big trainers which shows his money, how young he is and how he may be seen as either normal (appeals to males) or manly (appeals to females.)


 There is a shot of him opening the door- this opens quite slowly showing how there is something in there that he is waiting to see something. In this shot there is a women in the centre who says ‘welcome to the candy shop’, this shot goes closer to her face (zooms in) showing how pretty she is as well as how glued his eyes are on her. 


We see it from his POV. This shows how women are working for the men and awaiting for his arrival. It shows the power he has over them. This shot is juxtaposed to a wide angled shot of him looking rather shocked and ‘wow’ed by it all. There is then a close up of his face looking very pleased and you can tell by his expression that he finds the women attractive. The shot of him rapping to the camera wearing a grey coat shows that he is trying to get that image of the playboy mansion, and this shows how he is acting as the ‘boss’. 



There is a shot of 50 Cent running up the stairs showing that he is like a big kid, who is very excited (this plays on the idea of kids being so happy when in a sweet shop - like the saying where it is difficult to make a choice - 'like a kid in a sweet shop'. This makes him look like a child, which makes him 'ordinary' as every boy would act in this way. 




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