In class we made a literal video. We decided to use the song Toxic by Britney Spears. What we had to do was take the original video but replace the real lyrics with our own lyrics that said things that we saw – it was literally what was happening in the video. For example if someone was taking off his shoes you’d replace the lyrics with ‘I take off my shoes’. It was very fun and it gave us the opportunity to be creative, funny and it also shows a comic side or a different side to every video that you make a video for. An example of this is James Blunts Bad Day song as it is quite a depressing, sad song but the literal video is very comical because it is simple yet all of the audience completely understand it. Here underneath I have print screened the official Britney Spears video and added the captions of the literal writing that we created for it.
With these three shots below you get to see how the camera shots really work. This was interesting as I may not have noticed this if I was just watching the video at normal speed and not analysing every bit. You see that the camera is at the same place, the lighting is the same warm golden tone. This is actually a very simple shot type but because of the use of editing it looks more complicated than this.
Andrew Goodwin identifies that there are 5 key aspects of music videos that audiences look out for. These are:
- Thought beats – Seeing the sound (firstly the chorus/verses, but also the artists sound). Songs can be stories with the artist telling this story and the audience listening to them.
- Narrative and Performance - music videos should be able to be repeated. They shouldn’t be like common narratives. The narrative and performance should go together as this makes it easier to watch and easier for the audience to understand the artist/s.
- The Star Image
- Relation of Visuals to Song
- Technical Aspects of Music Video
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